NEO X it’s the first one Super App which integrates into an all-in-one solution, fintech and crypto services, and hundreds of commonly used apps for online shopping and communication.
After more than a year of development, My NEO Group launched the Beta 1 version of the NEO XSuper App on December 10, 2022.
To participate in the NEO X Beta program, users can download the Android version HERE. For the iOS version, simply request approval from the program by sending an email to [email protected].
The Super App Shift: How consumers want save, shop and spend in the connected economy, My NEO Group look at how consumer demand for streamlined payment experiences has created widespread interest in a super app to manage the complexity of modern life.
A broad range of recent technological changes, from advanced mobile devices to artificial intelligence (AI)-powered standalone applications to new payments technologies, have changed the parameters of the possibilities for retailers, financial institutions (FIs) and consumers.
1 Real-time connections between payment rails, retailers, essential and nonessential activities and digital identities power today’s consumer experiences.
2 We call this decentralized, evolving global infra- structure built for efficiency, security and intuitive user experience the ConnectedEconomy.
Within the ConnectedEconomy, con- sumers engage in a range of core activities that power day-to-day life actions that are now fundamental interconnected. For example, shop- ping online can lead to ordering from restaurants via an app, which can nor- malize app-based grocery delivery, opening the door to many other con- nected undertakings. Though these actions are intertwined, the current infrastructure is anything but. The channels consumers use to engage in the ConnectedEconomy are disjointed, a nest of separate apps and websites from myriad providers that can clog smartphone home screens and neces- sitate the creation of overwhelming numbers of accounts (and the remem- brance and safekeeping of just as many account credentials).
A super app may fix this. A super app provides a user interface through which consumers can shop, order food, check social media, bank, crypto and so on — all within a single solution. It can help solve the current ecosys- tem’s decentralization problem and address consumers’ universal desire for consistent, secure and frictionless interactions throughout the pillars of their lives.
Global consumers already want a super app: Approximately seven in 10 respondents report interest in such a solution.
Driven by a desire for convenience and financial wellness — the latter especially among Generation Z consumers — most survey respondents have at least some interest in a solution that would allow them to manage payments and other everyday activities through a centralized tool. Overall, approx- imately one-quarter are “very” or “extremely” interested in a super app, and consumers who have fully inte- grated connective technology into their lives are approximately twice as likely as other respondents to exhibit this high interest.
Consumers desire a super app, particularly for convenience and security.
A core advantage of a super app is its elegance: such a solution takes what once was a tangled thread pile of apps, websites and channels and spools it into a single, centralized experience. Nearly four in 10 consumers who are “slightly” or “somewhat” interested in a super app highly value the benefit of minimizing the risk of losing sensitive information, and among highly interested consumers, that share rises to 57%. An equal share of highly interested consumers greatly values the convenience of coordinating different areas of life in one place.
The full report is available HERE
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