Press Release
FOR IMMEDIATE RELEASE
Date: October 9, 2025
SNAAP Transportation EMEA and My NEO Group ~ NEO Royal Executive Club (NREC) Announce Strategic Joint Venture Partnership
Dubai, UAE — October 9, 2025.
SNAAP Transportation EMEA and My NEO Group ~ NEO Royal Executive Club (NREC) are pleased to announce the signing of a landmark joint venture partnership agreement, held during a formal ceremony at NREC’s Dubai offices. This strategic alliance represents a major milestone in advancing sustainable mobility and establishing new global innovation corridors linking the United Arab Emirates with international markets.
The partnership formalizes SNAAP Transportation EMEA’s operational establishment within the IFZA Dubai Free Zone, creating a framework for close collaboration with government entities, urban developers, and private-sector partners. Together, the organizations will drive forward integrated solutions that promote eco-efficient mobility, smart city development, and cross-border investment opportunities aligned with the UAE’s sustainability and innovation agenda.
The Memorandum of Understanding (MoU) was officially signed by
Dr. Mickael Mosse, Group CEO and Founder of My NEO Group, and Mr. Andrew J. Cary, Co-Founder and CEO of SNAAP Transportation EMEA.
The signing ceremony brought together distinguished guests and industry leaders, including:
- Hendrik van Ham, Founder of Seventh Project Development and Bridges 2000 Dubai
- Dixon Melitt James, Business Head of Veehive AI
- Jessica Meyer, Senior Executive, International Business Relations, IFZA
- Holger Schlechter, CFO, IFZA
- Emily Mogano and Olivier Fousse, Managing Directors of NREC
About SNAAP Transportation EMEA
SNAAP Transportation is a next-generation mobility platform redefining urban and intercity transport through cutting-edge technology, data-driven sustainability, and passenger-centric innovation. The company’s mission is to revolutionize the way people move — delivering seamless, efficient, and environmentally conscious transport solutions that bridge smart cities across the globe.
For more information, visit https://ridesnaap.com/.
About My NEO Group and NEO Royal Executive Club (NREC)
My NEO Group is a global conglomerate headquartered in Dubai, operating across fintech, AI, blockchain, real estate, hospitality, and luxury lifestyle sectors. Through its subsidiary NEO Royal Executive Club (NREC), the Group is pioneering integrated ecosystems that combine innovation, sustainability, and exclusive lifestyle services — reinforcing its leadership as a key driver of forward-thinking partnerships in the UAE and beyond.
Media Assets
A video summary of the MoU signing ceremony, along with official event photographs, will be made available on the My NEO Group website and official social media platforms.
