Dubai, UAE — November 2025
Dr Mickael Mosse, Group CEO and Founder of My NEO Group, visited the Emirates headquarters in Dubai today to take part in a Skywards workshop dedicated to the airline’s award-winning loyalty programme.
The session gathered select business leaders and innovators to exchange insights on member engagement, loyalty trends, and the evolving travel experience in a rapidly changing digital landscape.
Following the workshop, Dr Mosse held an informal discussion with the Vice President of Product & Member Engagement at Emirates Skywards to explore possible synergies and areas of collaboration between Emirates Skywards and NEO Pass, My NEO Group’s premium membership ecosystem connecting travel, lifestyle, and fintech services.
Exclusive Visit of the A350 Cabin Mock-Up
As part of the visit, Dr Mosse was also invited to an exclusive preview of Emirates’ new Airbus A350 full-scale cabin mock-up, a life-size replica showcasing the airline’s upcoming generation of cabin interiors.
The immersive experience highlighted Emirates’ signature approach to innovation, comfort, and design excellence, offering a first look at the enhanced First, Business, and Premium Economy cabins that will debut with the A350 fleet in 2025.
Dr Mosse described the visit as “a remarkable insight into the next chapter of Emirates’ passenger experience — an inspiring example of how technology and design can redefine modern travel.”
A Shared Vision for Innovation and Experience
While the visit was primarily focused on the Skywards workshop, the exchange of ideas between My NEO Group and Emirates Skywards underlined a shared commitment to innovation, customer experience, and digital excellence.
Both organisations continue to explore how emerging technologies — from fintech to AI-driven personalisation — can create new forms of value for travellers worldwide.
About My NEO Group
Headquartered in Dubai, My NEO Group operates across fintech, AI, blockchain, digital banking, hospitality, and luxury travel. Its flagship ecosystem, NEO Pass, offers members exclusive access to discounted premium flights, hotels, and lifestyle privileges through an integrated digital platform.
About Emirates Skywards
Emirates Skywards is the multi-award-winning loyalty programme of Emirates Airline and flydubai, with more than 30 million members globally. The programme continues to evolve, delivering innovative experiences and rewards to enhance every stage of the travel journey.