American Express Launches Financial Management Tools For Small Businesses

American Express has launched a new service for small businesses that provides a way to manage their finances from a single point, a service which they call American Express Business Blueprint.

Built on the Kabbage platform, which American Express acquired in 2020, Business Blueprint features cash flow insights and a way to buy digital financial products, such as a line of credit, from American Express.

“Historically, small businesses have been underserved when it comes to smart, simple financial management tools, said Alenka Grealish, principal analyst for emerging tech at Celent. Now a few financial institutions are reinventing small business banking and delivering needed tools, she added.

Her December 2020 report, “Reinventing Small Business Banking”, shows it was even then a crowded field of innovation with companies like Square, Stripe, Amazon, Shopify and Intuit Quickbooks offering merchant payment services and analytics both directly and with partners.

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